Course Description

In this course, participants will explore the fundamentals of real estate market studies and marketing strategy including promotion and advertising. Mark Van Ark, CCIM, will share the knowledge and skills needed to analyze property development opportunities, and bring a property to market.

Upon completion of this course, you will be able to:

  • Identify the role of market studies and marketing strategies in the real estate development process
  • Estimate and analyze future market conditions
  • Create a matrix for market condition analysis
  • Evaluate and determine marketing strategies
  • Estimate market absorption rates and rental rates


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255.00 / list price
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Prior to registering, please review our program policies and guidelines for important information about cancellation and tuition.

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We are here to answer all your questions about each course. Our solution center team is available Monday through Friday 8:30 a.m. - 5:00 p.m. at +1 (312) 321-4460, option 2, or courseinfo@ccim.com.
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Continuing education credits

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For more information about continuing education contact us at cecredit@ccim.com or +1 (312) 321-4460 ext. 8566.