Course Description

One of CCIM’s most innovative core courses, CI 102 shows you how to deploy “big data” and the most advanced digital tools to assess critical issues like market demand, location facility, and supply-chain strategy. CI 102 students have learned BAO mapping and data analytics to help their clients select store locations; others used Tapestry Segmentation to determine demand for apartment properties. In CI 102 you’ll work with four case studies covering each of the major property types: office, industrial, multifamily, and retail.



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1735.00 / list price
1435.00 / member price
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Course Concepts

After completing this course, you will be able to:

  • Apply Market and Competitive Analysis, Political and Legal Analysis, Location and Site Analysis, and Financial Analysis to make fundamental investment decisions;
  • Perform state-of-the-art geospatial analyses; and
  • Forecast future demand and opportunities for investment.


Alex Johnson, CCIM

Alex Johnson

Alex Johnson, CCIM, is President at Laurex Realty Advisors in Plano, Texas. During his 15 years in commercial real estate, Johnson has negotiated deals with General Services Administration, Bank of America, Pizza Hut, McKesson, AT&T, Sava SeniorCare, and Jones Lang LaSalle.

Johnson been a CCIM Institute instructor for over 10 years. In addition to CCIM courses, he also teaches Texas Real Estate Commission Continuing Education, Junior Achievement, Corporate Continuous Improvement, and Corporate Total Quality Management.

He has been recognized and honored with the 2008 Dallas Business Journal Minority Business Leader Award, the 2008 CCIM Rising Star, and the 2007 CCIM Susan J. Groeneveld Award of Excellence.

Johnson earned his Bachelor’s degree in Electrical Engineering at the Purdue University.

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We are here to answer all your questions about each course. Our solution center team is available Monday through Friday 8:30 a.m. - 5:00 p.m. at +1 (312) 321-4460, option 2, or courseinfo@ccim.com.
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Continuing education credits

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For more information about continuing education contact us at cecredit@ccim.com or +1 (312) 321-4460 ext. 8566.