Course Description

As a transaction professional, if you’re not assuming a leadership role from due diligence to deal close, you may not end up with a role at all.

Owners, users, and investors are increasingly relying on technology and consultants for key transaction data and decision making, leaving fewer opportunities for anyone who’s not essential to the deal.

This course is for commercial real estate professionals who want to use proven psychological and relational techniques to move up the value chain, build trust, and successfully manage every transaction.

The decision to act on a deal is influenced at every step of the transaction process.  If the transaction is managed persuasively and ethically, there is no decision to be made at the end–it is already a “go”.


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170.00 / list price
130.00 / member price
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Prior to registering, please review our program policies and guidelines for important information about cancellation and tuition.

Course Concepts

Upon completion of this class, you will be able to:

  • Use psychological strategies of persuasion to control the deal
  • Access, understand, and utilize your persuasive power
  • Build trust and long-term, win-win relationships with customers and clients
  • Make yourself essential to the transaction
  • Influence your client's decision to complete the transaction

Have questions? Talk to a human

We are here to answer all your questions about each course. Our solution center team is available Monday through Friday 8:30 a.m. - 5:00 p.m. at +1 (312) 321-4460, option 2, or courseinfo@ccim.com.
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Continuing education credits

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For more information about continuing education contact us at cecredit@ccim.com or +1 (312) 321-4460 ext. 8566.